The community for marketers moving from in-house to self-employed
Helping you successfully transition from employment to working for yourself.
Deciding to make the move from employed marketer to freelancer or consultant is both exciting and daunting in equal measure.
Marketers who make this transition often find that they were unprepared for lots of aspects of working for themselves, and end up either:
- Regret making the move because they struggle to make ends meet
Or
- Find it too overwhelming so they give up and go back into an in-house role that they don't really want (and sometimes pays less than the job they originally left)
The Independent Marketer Forum was set up to solve this exact problem: Not only to prepare you for freelance life so you can match (and exceed) your in-house salary, but also to connect you with people who've already been through the transition and who will be valuable members of your network supporting you as you go on this exciting journey.
If that sounds like you, welcome! We're looking forward to having you with us.
Who The Independent Marketer Forum Is For
The Independent Marketer Forum is for in-house or employed marketers who:
- Are curious about becoming self-employed but don't know where to start
- Have some idea of the kind of marketing or specialism they want to offer (although it doesn't need to be too specific at this point)
-
Have built credibility through at least 2-3 years working in their marketing area in an in-house role
-
Want to command premium positioning and not be trapped in a race to the bottom
- Are serious about going self-employed within the next 12-18 months
- Are looking for a community that can support them through this transition
It's a community for marketers who are looking for something that their current in-house role can't offer them: whether that be more flexibility over hours, more choice about the people they work with or the opportunity to increase their income.
How to get started
If you've read this far and you're thinking: "yes, this is exactly what I need", then here's how to get started.
The first step is to access 'The Independent Marketer Blueprint' to get you ready for self-employment.
It's a digital course is designed in 12 bite-size modules and is self-paced, so you can cover everything you need in only a few hours per month alongside your job. Plus you get 2 x live training sessions per month from marketers who have successfully gone through this transition and can share their real experiences with you.
Alternatively, you can work through the modules quicker so you can make the leap even sooner if that's your choice!
Once you've signed up, you'll have immediate access to our community - you'll receive a login and a virtual tour of our platform so you can get stuck in.
You have completely free access to the community for 18 months after purchasing the course and then if you've found it beneficial, you can continue being a member of the Independent Marketer Forum for a small monthly investment.
EXPLORE CURRENT PROGRAMMES
Meet the Founder, Catherine Storey
Catherine Storey is a former Head of Marketing who left her in-house marketing role in 2021 to build an independent marketing practice from the ground up.
She started as a freelance marketing consultant before going on to establish a multi-six-figure micro-agency working with B2B founders and startup businesses, helping them align marketing with commercial outcomes rather than isolated activity.
Since then, she has worked alongside more than 100 founders on positioning, revenue strategy and integrated growth - operating at the intersection of marketing, sales and commercial decision-making.
Through this work, Catherine observed a structural shift in the self-employed marketing arena.
Execution is becoming faster, cheaper and increasingly automated through AI. Channel expertise alone is no longer enough to justify services as a marketing freelancer.
The future of independent marketing belongs to those who move beyond execution and are commercially-savvy, with the know-how to run a business as well as deliver excellent marketing tied to business outcomes.
At the same time, she's noticed more people than ever keen to make the move from employed marketer to self-employment, but struggling to know where to start and how to make it successful.
The Independent Marketer Forum was founded to support marketers looking to make this transition by providing them with the resources they need to understand everything that goes with working for yourself, while connecting them with people who've already done it to help guide them and start growing their network.
